In this episode of Callveriq Conversations, Boniface Noronha, Head of Digital Business, Fintech, PR & Corporate Communications at Axis Mutual Fund, joins the host to explore the new age of mutual funds in India.
For years, investing felt complex, exclusive, and hard to access. Today, digital journeys and fintech partnerships are putting mutual funds within reach of every Indian — and Axis Mutual Fund has been at the forefront of that shift.
With a 25-year career spanning advertising, insurance, telecom, and asset management, Boni shares how Axis built digital sales channels from scratch, launched India's first Micro-Investment feature, and created award-winning campaigns like #SochaSamjhaRisk that transformed how Indians understand investment risk.
In this conversation, you'll learn:
- The new age of digital mutual fund journeys in India
- How fintech partnerships are expanding investor access
- The story behind the #SochaSamjhaRisk campaign
- Customer engagement and digital onboarding at scale
- Where AI and automation fit into mutual funds
- Leadership lessons from 25 years of digital transformation
Whether you're a BFSI leader, fintech enthusiast, marketer, or investor, this episode offers a clear view into the future of mutual funds.
Watch the full conversation now.
Transform Customer Conversations with Callveriq’s AI Agent Platform
